Has Your Airport Considered Using Mystery Shopping Services?
on July 12, 2012
Airport leaders are increasingly challenged to improve their operations and meet passenger demands for price, service, experience and quality. This challenge has fueled a hunger for customer data and feedback so organizations can better target their efforts. A multi-pronged approach is recommended to capture a clear picture of customer behaviors, perceptions and experiences. Of the various methods to retrieve this information, mystery shopping services are a crucial component.
Mystery shopping services are especially useful in the competitive airport environment.
