Will all of the talk about fiscal cliffs, sequestration and tax hikes lately, it is more important than ever to ensure your dollars and other resources are being spent wisely. Households and organizations across the nation are pinching their pennies and scrubbing their budgets in order to ensure that nothing is wasted. Recently, you and your teams have likely asked yourself questions:
- Are your investments paying off?
- How do I know what is happening in the field?
- Where are greatest opportunities for growth and improvement?
- How can we capitalize on our successes?
Putting even a small amount of financial resources into mystery shopping research is a prudent move that will help to answer these questions-and ensure you are getting the best bang for your buck with your products, employees, processes and customer experience.
A few months back, we featured an article on the benefits of mystery shopping and recommended adding it to your research mix. This information is even more relevant today. Check out our article, Add Mystery Shopping to Your Mix and let us know how you measure your investment in your resources!
Want more information on how to proceed with implementing a mystery shopping program to measure your investments? Download CSE's "5 Best Practices for Choosing a Mystery Shopping Services Provider":
See how one client increased their mystery shop scores-and therefore their customer experience-by 73.3% over a 1 year period!